This time the 501 was the jean of a new generation. After World War II, raw materials became available again, so the jeans could now be made with their original features.
Levi Strauss & Co. leapt back into heavy production to meet the growing demand. By the late 1940's, the jeans were updated and aimed at the emerging middle class.
With a slimmer fit and no extra details like the cinch or suspender buttons, the 1947 was a jean ready for the changing times. However, it still marked the return of familiar features.
For instance, the watch pocket rivets were brought back after their wartime hiatus, and additionally the back pocket Arcuate detail was no longer applied with paint as it was during the war. Levis returned to the original stitched design, but thanks to new double-needle technology, the famed double-arched stitch could be mass-produced in uniform size and design.
•Button fly with metal shank buttons
•Classic five-pocket styling
•Watch pocket rivets
•Back pocket covered rivets
•Two-horse leather patch (Bovine)
•Double needle stitched arcuate at back pockets
•Non-stretch 12oz plain selvedge denim
•Sourced from Cone® Mills
•Made in USA
Fantastic re-production from the LEVIS archives the 1940's shorthorn western shirt, so called the 'Saw Tooth' due to the shape of the pockets. Made in a raw, dry sanforized denim these...
During World War II the availability of raw materials for manufacturers was rationed for the consumer market, diverting much needed supplies to the war effort. From cotton to copper, the...