The very first 501®.
In 1873, Levi Strauss and Jacob Davis introduced their classic blue jean. However, by 1890 their exclusive patent for riveted clothing had expired, meaning that other companies could use the same construction. In response to this impending competition, Levi Strauss & Co. printed the inside pocket bag with information about the garment's originality and extra strong denim—referred to as "XX". More significantly, they assigned it an identifying number—501®—which would evolve into a signature brand.
Levis Vintage Clothing has honoured the original and recreated its characteristic details:
Made from a sturdy cotton with a lovely off-white base and hickory stripe. Features: •point collar •two flap-chest button though pockets •curved hem •made in Japan
Originally used as a thin sports jacket to wear at the time of gentle rain and drizzle in the 1940’s, but soon became a global hit item by being used...