The first five-pocket jean crafted especially for women. It was originally introduced in 1939, and featured in a "dude ranch" photo shoot for Vogue magazine.
Like the 501 of the time (1937), the 701 had a cinch back, but by the 1950's it was removed, but still maintained its distinct high-waisted fit.
Remaining faithful to the original, this jean has the signature selvedge stitching in pink instead of the traditional red.
•Talon zipper design - manufactured since 1893
•Zip fly with metal shank button
•Classic five-pocket styling
•Concealed rivets at back pockets
•Big "E" red tab
•Two Horse printed cloth patch
The jean that represents the classic 1950's biker style. Its shape is similar to the one Marlon Brando wore in "The Wild One", that sits higher in the waist, has...
The jean represents another key chapter in the story. In 1937, Levis added a denim covering over the rivets, and everyone assumed this would solve the problem: but those rivets...