The jean represents another key chapter in the story. In 1937, Levis added a denim covering over the rivets, and everyone assumed this would solve the problem: but those rivets were tougher than they looked! After a few years of hard wear, they broke right through the denim, scratching up surfaces again.
By 1966, technology had caught up with history, and the back pocket rivets could be replaced with bar tack stitches. This small change had a big impact; it solved the decades-long problem, while maintaining the jean's renowned durability.
This particular 501 style only existed from 1966 to 1971. That meant that whoever hitchhiked their way to San Francisco at the time and bought a 501 was not only experiencing a once-in-a-lifetime event, but also wearing a unique, limited garment when the "Summer of Love" phenomenon occurred in 1967.
The ‘66 was also the last 501 model to feature the ‘Big E’ red tab, and the final iteration of the 501.
•Button fly with metal shanks
•Classic five-pocket styling
•Back pockets with bar tack stitches instead of rivets
•Twin needle shallow arcuates
•Two-horse leather-like patch
•Non-stretch 12oz plain selvedge denim
•Sourced from Cone® Mills
•Made in USA
During World War II the availability of raw materials for manufacturers was rationed for the consumer market, diverting much needed supplies to the war effort. From cotton to copper, the...
This jean has belt loops, but still retained the popular cinch and suspender buttons. Owners wore their jeans with a belt instead of suspenders, therefore they cut off the cinch...