The Levi's® Vintage Clothing 1937 501® Jean is a key chapter in the story. It marks the debut of two significant features: the back pocket rivets being covered, as well as the classic salmon-colored flasher tag.
The rivets were covered to solve a persistent problem: when wearers sat down, the metal hardware on the back pockets scratched their furniture. The 1937 also marked the first year the suspender buttons were removed - with the growing popularity of belts, suspenders were no longer the only method of adjustment, so the classic metal waistband shanks were provided separately in a small box.
•Non-stretch 12oz. plain selvedge denim
•Sourced from Cone® Mills
•Made in the USA
During World War II the availability of raw materials for manufacturers was rationed for the consumer market, diverting much needed supplies to the war effort. From cotton to copper, the...
This jean has belt loops, but still retained the popular cinch and suspender buttons. Owners wore their jeans with a belt instead of suspenders, therefore they cut off the cinch...