The very first 501®.
In 1873, Levi Strauss and Jacob Davis introduced their classic blue jean. However, by 1890 their exclusive patent for riveted clothing had expired, meaning that other companies could use the same construction. In response to this impending competition, Levi Strauss & Co. printed the inside pocket bag with information about the garment's originality and extra strong denim—referred to as "XX". More significantly, they assigned it an identifying number—501®—which would evolve into a signature brand.
Levis Vintage Clothing has honoured the original and recreated its characteristic details:
During World War II the availability of raw materials for manufacturers was rationed for the consumer market, diverting much needed supplies to the war effort. From cotton to copper, the...
This jean has belt loops, but still retained the popular cinch and suspender buttons. Owners wore their jeans with a belt instead of suspenders, therefore they cut off the cinch...