The Levi's® Vintage Clothing 1937 501® Jean is a key chapter in the story. It marks the debut of two significant features: the back pocket rivets being covered, as well as the classic salmon-colored flasher tag.
The rivets were covered to solve a persistent problem: when wearers sat down, the metal hardware on the back pockets scratched their furniture. The 1937 also marked the first year the suspender buttons were removed - with the growing popularity of belts, suspenders were no longer the only method of adjustment, so the classic metal waistband shanks were provided separately in a small box.
•Non-stretch 12oz plain selvedge denim
•Made in Europe
This jean was originally released as the 501®Z, and represents the expansion into a new territory. In the mid-1950's, Levi’s® started selling its trademark 501® jeans on the East Coast....
A heightened interest in sporting pursuits in the 1950’s USA heralded a casual approach to athletic apparel, with Levi's® Vintage Clothing spearheading the new directive. Based on archival pieces, the...